method coffee

The logo for this brand was provided, so I took elements from that and pushed it throughout the packaging.

The line under the logo is used to guide the viewers eye around the coffee bag. The "O" has a specific coffee bean look and I use that on the back of the packaging to emphasize the brand. The line is also found running vertically on the coffee bottle to emphasize the shape of the bottle.

Incorporating illustrations in the design provide a playful element that encourages the audience to interact with the packaging.